Label Anita Dongre uses lifecycle assessments (LCAs) to measure how much water, energy, and carbon emissions are used from raw material to finished fabric. This helps it compare materials on a like-for-like basis.

The analysis includes key stages such as raw material cultivation, fiber processing, fabric production, and final garment creation. Where data is available, label Anita Dongre also factors in transportation and end-of-life impact.

Label Anita Dongre relies on data from The Naraai Project (TNP) , which is built on global best practices and aligned with top-tier lifecycle databases like Ecoinvent, Exiobase, and Sphera. These provide trusted impact benchmarks for materials across emissions, water, energy, and biodiversity.

Yes. The assessments are grounded in third-party tools and LCA methodologies that follow international standards. These methods ensure label Anita Dongre’s claims are transparent, credible, and comparable to global industry benchmarks.

The icons give you quick, helpful facts about your clothes - like how long they're made to last, whether they're safe for your skin, and how they help the environment. For example, some icons show if the piece saves water, protects wildlife, or keeps waste out of landfills.
You'll also see icons that explain what your clothing is made from - like the main fiber or craft technique used. It's a simple way to understand the story and impact behind what you're wearing.

The SDGs are global goals to protect people and the planet. This product contributes by using lower-impact materials that help save resources, reduce pollution, and support fairer production systems.

Yes. The climate score is certified through the Butterfly Mark by The Naraai Project. This certification is awarded to label Anita Dongre as a brand, based on how it sources material, support craft, protect nature, and treat people fairly. The score you see reflects the overall choices—not just material ones—backed by third-party audits, data checks, and sustainability standards.

The Butterfly Mark shows that label Anita Dongre as a brand meets strong standards for environmental responsibility, fair livelihoods, and long-term sustainability. It looks at how the material are sourced, how artisans are supported, and how production impacts the planet. While it may appear on a single product, it represents the brand's deeper commitment to responsible fashion—especially across the Indian ecosystem, crafts, and communities.

Most certifications focus on just one thing—like organic fibers or chemical safety. The Butterfly Mark looks at the entire brand's impact: how it treats the planet, people, and communities. It's built for Indian systems but follows global standards, and it's not a one-time badge—it's an ongoing process. It also helps you compare brands fairly and makes impact data easier to understand. In short, it's a seal of overall trust.

Wash in cold water, use gentle detergent, and line-dry if possible. These simple steps reduce water and energy use while helping your garments stay strong and last longer.

This label appears on products that meet strict sustainability and transparency criteria. As the label expands its planet-friendly offering, more products will feature this label.

Yes. You can scan the QR code on the label or visit the website to explore detailed impact data for the product, including water saved, energy use, carbon footprint, and biodiversity impact.